Predictive lifecycle and retention marketing firm Windsor Circle secures Series B Prime funding that will help them expand product development efforts while also growing their team and expanding partnerships.
DURHAM, N.C.–(BUSINESS WIRE)–Windsor Circle, an award-winning provider of predictive lifecycle and retention marketing software and services for retailers, has raised $4.1 million in an over-subscribed funding round, and secured a $2.5 million line of credit fromSquare 1 Bank, a division of Pacific Western Bank. This latest funding will help Windsor Circle continue to expand product development and enhance predictive algorithms and data science capabilities to power more effective automated marketing campaigns for retailers. They will also add new talent to their sales and ecommerce professional services teams, plus engage in other high-growth endeavors.
“We’ve got big plans for these new funds,” said Windsor Circle CEO and Co-Founder Matt Williamson. “Our product innovations to better meet retailer and consumer needs are ever-evolving, plus we’re hiring new talent and working to expand our partnerships with industry leaders like Magento, Oracle, IBM and Salesforce—continuing to grow our product, team, and network.”
New investor Alerion Ventures joins Windsor Circle’s existing backers, Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners. With a portfolio including other enterprise software, technology-enabled services, and digital marketing companies in the Southeast, Alerion Ventures focuses on scalable startups that have displayed market and revenue traction.
“We look for capital-efficient startups that target markets that will allow for substantial scale and return on our investment,” said Wiley Becker, Partner at Alerion Ventures. “Windsor Circle fit the bill perfectly, and we’re excited to walk the road ahead with them.”
With hundreds of global retailer clients, including L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, the firm’s high growth rate has been mirrored by the impact they have made for their clients. Case studies highlight tripled and quadrupled click and open rates forMyBinding from Automated Replenishment Campaigns, a 72% decrease in churn for leading Australian retailer SurfStitch using data-driven lifecycle marketing, and 80% more repeat buyers following First/Second Purchase and Best Customer Message Campaigns by 800razors.com.
Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow customer lifetime value and increase customer retention. The company reports an average of 10x ROI and 17% lift in retention rates after 12 months for its clients. Windsor Circle has the industry’s only guaranteed, enterprise grade data integrations between eCommerce and marketing software. The platform includes a retention analytics suite and custom segmentation, and behavioral tracking to build rich consumer profiles.
Windsor Circle also plans to add to their current team of 80, with current career openings for sales associates, client success managers, and professional services associates. Other efforts include bolstering company visibility at industry events and strengthening their network of partnerships with the help of new Director of Strategic Alliances Guatham Pandiyan.
The firm plans to make a big splash at this year’s Internet Retailer Conference and Exhibition, the industry’s largest annual trade show, on June 7-10 in Chicago. Windsor Circle will be one of the largest of 600 vendors at IRCE, with an 800 square-foot exhibit space and more than 16 team members on site. Six successful clients will give presentations sharing strategies and results they have seen fromWindsor Circle’s automated marketing software and services. The company’s exhibit includes a “Bazaar” featuring both clients’ and company branded products, including Windsor Circle’s trademark green pants. Attendees can redeem “CLV Coins” earned for various activities, including playing the company’s new lifecycle marketing board game, “Guest to Best.” Windsor Circle will host the leading event party, and even has a secret “flash mob” event planned.
To learn more about Windsor Circle’s automated retention marketing software and eCommerce data integration solutions, visit http://www.windsorcircle.com.
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