Make the Buying Process Better

Sometimes it’s not so easy to see when you’re in it, every day, running your business.. “Don’t make it difficult for people to buy from you.”  It’s a simple saying, but it’s profound and businesses do it all the time. “We would never do that”, you say, but let me ask you: Is your sign […]

Son of a Pitch | pitch perfect tips from a pro

Every year we host one of the largest  pitch events in the southeast at Venture Connect, March 17-19. 100+ companies get on stage to share their story to hundreds of potential investors hoping to connect with the 3-5 that may actually invest in a company in their sector and at their stage. In addition, we […]

Valuation – Art not Science | Part II

In my last article I discussed the idea that Valuation isn’t Everything, though it is still an important piece of any fundraise (even for the ever popular convertible notes, where valuation caps triangulate as a pseudo proxy for today’s value).  While it will be a negotiation with any investor, having as much analysis and confidence […]

Your Brand is Your Superpower.

2020 has arrived. It’s likely (now more than ever) that whether you’re a lean mean, start-up or you’ve been in business for decades — your market may be getting a little crowded.  In our “limited attention span” world, you have 15 seconds or less, to capture someone’s attention. For reference: 15 seconds is barely enough […]

Valuation isn’t Everything

I was in South Carolina recently attending VentureSouth’s annual Summit when managing director Matt Dunbar, speaking to the crowd about valuation, said a phrase that I have heard repeated frequently throughout my career in finance as it relates to dealmaking:  You can choose the valuation as long as I can choose the rest (specifically, structure).   […]

The Sales Process: How to Get Through to Your Prospect

If you’re not trained in sales but you are in charge of sales because you’re the founder of the company, treat the effort like you would any other: execute and measure. Most entrepreneurs have no idea what it takes to sell but what they do have are the guts and the discipline to do it, […]