Strategic Partner Spotlight: iContact

Each month CED spotlights strategic partners that help to propel Triangle entrepreneurial companies onto the national stage as successful businesses. One of our November Strategic Partner Spotlights is iContact.

“We used to email customers from our email server. It was a tough task as we had to create email “flyers” and convert them to HTML, then send it out. We could not measure our success rate with those. Now that we use iContact, we can rapidly create emails that look fantastic, as well as landing pages. We love the reporting and tracking as it has very quickly allowed us to see the type of information our customers really are interested in. Lastly, the social media posts and tracking capabilities are great! I would highly recommend iContact.” — Danielle Lavallee Wasson, Marketing Specialist, Litchfield Special Risks

About iContact
Since 2003, organizations worldwide have achieved results by turning to iContact’s best-in-class email marketing solutions and knowledgeable team members. Made scalable to serve the needs of high-volume senders, professional marketers, and start-ups new to email, iContact’s easy-to-use technology, available in both English and Spanish, ensures that every customer has what they need to succeed. Located in Morrisville, N.C., iContact is an award-winning company in the Cision family of brands.

Why does iContact support CED as a strategic partner? 
iContact helps turn small marketing budgets into big results. And much like CED, we’re passionate about customer success. Our customers have businesses to run. No other email service, or marketing automation provider, proves it understands the needs of the small business marketer better than iContact with 99% of our customers employing less than 1,000 people. By providing live customer technical support, and offering enhanced services such as strategy and design, iContact serves as an extension of our customers’ teams. Our role in a customer’s business is more than just a software vendor; our role is helping customers grow and succeed via email marketing solutions. It starts from Day One; from sending a simple monthly newsletter to establishing a sophisticated workflow based on behavioral data, we help our customers do it all.

How does iContact help North Carolina entrepreneurs? 
Entrepreneurship is in our blood. In 2003, iContact began as a small start-up on a North Carolina college campus. In the years that followed, technology fueled our company’s growth to encompass a portfolio of award-winning email marketing solutions. At the same time, the digital revolution changed the world around us, erasing distance and making it easier than ever for brands and customers to stay in touch in real time. iContact, a product born in America, soon became a product used by small businesses and organizations around the globe to communicate with customers who are also located around the world. But serving new businesses and small organizations in our own backyard has always been important to us — NC is where we live, work and play after all — and that’s why all qualifying NC-based nonprofits are eligible for a free account. It’s also why we speak at local chamber meetings, and at the annual Internet Summit, to continuingly share our knowledge and cultivate relationships with the next wave of business influencers.

What does iContact envision for the future of entrepreneurship? 
The future looks bright for today’s businesses; technology allows them to be small and smart. When entrepreneurs are first starting out, they may not be able to match the access to staff, time, and resources that big brands enjoy, but that doesn’t mean they can’t match the results. Email marketing is a powerful tool that scales as a business evolves. Message personalization is key, which may seem daunting for one person. That’s where iContact comes in. Our automation solutions allow entrepreneurs to connect with consumers, despite functioning on a smaller scale. Creating the perfect product for client growth doesn’t happen on accident. It’s only after listening and responding to our customers’ needs that we can move forward with our mission of helping customers, help themselves. And CED gives us a front row seat to tap this audience.


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Is your business committed to helping build a self-sustaining community of entrepreneurship in the Triangle? Join the network as a strategic partner of CED.

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