Insights

Acquisition Furthers Zift’s Momentum and Commitment to Driving Channel Success

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC, OXFORD, UNITED KINGDOM, and SYDNEY, AUSTRALIA – November 16, 2017 – Zift Solutions, the leader in Enterprise Channel Management, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services support.

“With this acquisition, Zift furthers its commitment to delivering the very best solutions, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel marketplace leader,” said Gordon Rapkin, CEO of Zift Solutions.

The acquisition extends Zift’s already significant global footprint with a more substantial Asia Pacific (APAC) presence and global in-country support for the world’s largest channel partner ecosystem. Moreover, Elastic Grid’s world-class creative services team, which has over 20 years of creative agency expertise, will deepen Zift’s Concierge and Managed Services offerings.

Elastic Grid will join the growing Zift team, building on the momentum of the recent merger of Zift and Relayware. Elastic Grid’s channel expertise, support services and dedicated creative agency and content resources services will further extend and expand Zift’s Channel as a Service value and ROI for the company’s customers. The company’s CEO and founder, Cameron Avery, will take on a leadership role with the Zift Channel Center of Excellence where he will focus on the integration of the two companies, and bringing his expertise and best-practices experience to the entire Zift community.

“Elastic Grid’s primary focus and resources align with Zift’s vision and mission to provide the fully integrated solutions, services and expertise channel leaders need to deliver an unparalleled partner experience and capture more channel revenue,” said Avery.

To learn more about the acquisition and benefits of the combined entity, visit ziftsolutions.com/zift-elastic-grid/.

About Zift Solutions 

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.