Tatiana Birgisson

tatiana birgisson -- WhyNC

Tatiana Birgisson

Founder & CEO
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Why did you start your business in North Carolina?

I started MATI in my dorm room at Duke and built a loyal customer base.

What is the best part about running your business in your community?

We are located in the American Underground at the American Tobacco Campus in Durham, NC. It is a community of like-minded entrepreneurs with a growth-focused culture.

What do you believe your North Carolina community has that other startup hubs can’t offer?

There is tremendous quality of life (affordable, fun, quick & nice airport, friendly people, good food,  culture, good entertainment) and great talent thanks to all the universities in the area.            

In 3 words, how would you describe the entrepreneurial culture in NC?

Driven ∙ Happy ∙ Fulfilled

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