CED Tech Venture Conference 2017 - Lightning Round, Demo Room
Year Founded: 2010
Keen is a software company focused on helping managers make better, faster, marketing and sales investment decisions with more impact. In the face of an increasingly challenging and complex competitive environment, managers still struggle with how to best allocate budgets and understand the financial impact of critical marketing and sales investment decisions.
Keen created its dynamic Marketing Investment Decision Analysis® (MIDA) system to address this extremely important challenge. With this holistic approach, MIDA can continuously optimize marketing and sales investments in the face of heightened pressure to drive growth with fewer resources and less time.
The result: Keen's MIDA software creates sustainable shareholder value for its customers.
Greg Dolan, CEO
John Busbice, COO
KEY MILESTONES TO DATE
- Clients include Campbell's, Church & Dwight, Eli Lilly, and many more Fortune 500 companies.
- This year, we are releasing MIDA Essentials, providing a streamlined, easy to use, and powerful SAAS version of our MIDA Professional software. The new version will be available to small and mid-sized brands throughout the consumer goods and pharmaceutical industries, which expands our market opportunity even further.
CED; N.C. State Entrepreneurship Initiative
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