Expert Columns
CED's network of seasoned entrepreneurs, investors, consultants and service partners offer valuable insight on starting and growing high-impact companies. Many CED members have contributed unique articles offering tips on topics such as sales and marketing, human capital and finance. Many of these articles were initially featured as part of Local Tech Wire's “Entrepreneurial Spirit” weekly guest column series, and other columns have run as featured articles in CED's bi-weekly member e-newsletter.
If you have other suggested topics that you'd like to see included in this section, or if you have a unique article you'd like to submit for consideration, please contact CED's Cassandra Cranston (ccranston@cednc.org).
Products & Services
- Seven Tips for Technology Companies (Kevin Beasley)
- Self-Service Portals: Win/Win for Companies and their Employees (Scott Secor)
- Software Licensing Design (Steve Jones)
- Navigating the Technology Transfer Process (Karen LeVert)
Sales & Marketing
- Why Many Start-ups Fail by Quitting Too Soon (Jeff LeRose)
- The Art of the Deal Redux (Richard Boyd)
- Accelerating Sales with the Right Marketing Tools (Scott Place)
- Not Branding Your Business Can Burn You (Bill Massey)
- You Sell to More People than You Think (Bill Warner)
- Selling is More than You Think (Bill Warner)
- How to Set Up Your Salesforce (Mark L. Self)
- “Mangle the Mundane” When Branding Your Business (Danny Rosin)
- Public Relations 101 -- Building a Foundation (Shawn Ramsey-Kroboth and Kristi Lee)
Finance & Accounting
- Finding Neverland -- Keeping the IPO Dream Alive (John Fogg)
- Early Stage Capital at a Crossroads (Monica Doss)
- Late Stage Capital Options for Biopharma Companies (Debra Hylton)
- “Angelic” Sources of Funding: The Ins and Outs of Angel Financing (Michael P. Murphy)
- How to Present Your Start-up to Investors (Ben Brooks)
- Uncovering and Leveraging Your Hidden Intangible Assets: Part 1 (Andrew J. Sherman)
- Uncovering and Leveraging Your Hidden Intangible Assets: Part 2 (Andrew J. Sherman)
- Ten Tips for Raising Venture Capital (Donna Jensen)
People & HR
- Selecting Winners for Entrepreneurial Companies (Bruce Edwards)
- New Ventures Face Serious Challenges Beyond Those of Raising Money (Christopher S. Meldrum)
- Building a Great Entrepreneurial Team (Richard West)
- Reality Check: Should You Be the One to Lead Your Emerging Venture? (Dr. Stephen C. Harper)
- Picking the Right Executive Team (Bill Warner)
- Active vs. Passive Search Practices for Top Tier Talent (Don Alexander and Anastasia Pucci)
Operations
- E-mail List Management: Four Rules of Thumb (Drew Adams)
- Online Self-Service Solutions Focused on the Customer (Debra Chamra)
- The Key to Successful Customer Relationship Management (CRM) Implementation: Expect the Unexpected (Debra Chamra)
- The Smart Organization's Guide to Implementing Change (Debra Chamra)
- How to Build a Cost-Effective IT Infrastructure (Craig Landwehr)
- Offshoring: Most Companies Do Not Do Enough (Peter Dolina)
Work & Life
- Interview with Rita Geiger, CEO of InfoStrength (Mary Cantando)
- Interview with Lana Calloway, President of Exhibit Resources (Mary Cantando)
- Interview with Diane Kuehn of VisionPoint Media (Mary Cantando)
- Inverview with Caterina Gallippi, Ph.D., Founder and President of NDimo, Inc. (Mary Cantando)
- Interview with Linda Markus Daniels of Daniels Daniels & Verdonik, P.A. (Mary Cantando)
- Interview with Lori Spivey of Financial Directions (Mary Cantando)