Dan Ariely
Dan Ariely
Dan Ariely,
Durham, NC
Duke University
Professor of Psychology & Behavioral Economics; Founder, Center for Advanced Hindsight

Studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings

Author of 3 New York Times bestsellers - Founder, Advisor & Chief Behavioral Economist for Multiple Startups - Founder of The Startup Lab at the Center for Advanced Hindsight

VIDEOS: TED Talk "Are We In Control of Our Decisions?" (snippet) - TED Talk "What Makes Us Feel Good About Our Work?" (IKEA effect)

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Dan is also a founding member of Duke's behavioral economics research lab, the Center for Advanced Hindsight, and the author of The New York Times bestsellers "Predictably Irrational", "The Upside of Irrationality", and "The Honest Truth About Dishonesty".

Dan is no stranger to the startup scene—he has applied behavioral economics in the business world by advising companies large and small, and through Irrational Labs, a San Fransisco-based nonprofit behavioral consulting firm he founded with Kristen Berman. Dan has also co-founded Timeful, a time management app that was acquired by Google in May 2015, and has joined both fintech startup, Qapital, and peer-to-peer insurance startup, Lemonade, as a Chief Behavioral Economist. Locally, the Center for Advanced Hindsight launched the Startup Lab last year, and will commission its second cohort in October 2016. The Startup Lab is an initiative to apply behavioral economics research to health and finance tech companies. The academic incubator aims to expose startups to behavioral economics, support the integration of BE insights, and facilitate collaborative research projects with CAH lab members to answer questions specific to each startup's product. 

See Dan live as a Speaker at CED Tech Venture Conference 2016